July 2026

“Negotiation is precisely the opposite of how we are expected to act as women in society.” — Ursula Pfeiffer, co-founder of Yuriyana Club We negotiate every day. We negotiate with our partner how to share responsibilities. We negotiate limits and schedules with our children. We negotiate with colleagues, friends, and family. We negotiate time, money,

“Today’s woman constantly finds herself trapped in a non-ideal body, in an undesirable body that she must transform with products, medications, even with surgery.” — Ursula Pfeiffer, co-founder of Yuriyana Club There is a common characteristic to almost all female beauty standards of recent decades: they never stay still. For a while we were told