Yuriyana Club

“Negotiation is precisely the opposite of how we are expected to act as women in society.” — Ursula Pfeiffer, co-founder of Yuriyana Club We negotiate every day. We negotiate with our partner how to share responsibilities. We negotiate limits and schedules with our children. We negotiate with colleagues, friends, and family. We negotiate time, money,

“Today’s woman constantly finds herself trapped in a non-ideal body, in an undesirable body that she must transform with products, medications, even with surgery.” — Ursula Pfeiffer, co-founder of Yuriyana Club There is a common characteristic to almost all female beauty standards of recent decades: they never stay still. For a while we were told

We live in an era that seems designed to keep us in a state of alert. The news arrives without rest. Demands multiply. Important decisions appear earlier and earlier in life and, at the same time, certainties seem increasingly scarce. In the midst of all this, many of us have come to accept anxiety as

“What is your way of loving?” The question seems intimate, almost private, as if it were born exclusively from personal experience. But we rarely love from scratch. Before having a partner, even before knowing how to name what we feel, we are already surrounded by stories that teach us what we are supposed to be

“Prettier when quiet.” The phrase is still there, circulating disguised as advice, a joke, or custom, as if it didn’t carry a fierce idea within: that a woman is worth more when she takes up less space, when she doesn’t disturb with her thoughts, when she doesn’t interrupt the script. Our co-founder Ursula Pfeiffer mentions

Every so often, a reassuring headline appears: the gap is closing, opportunities are improving, the market no longer discriminates as it used to. The idea is comfortable because it offers a sense of linear, almost inevitable progress. But the daily experience of many women tells a different story. A more ambiguous, more uncomfortable, and considerably

There are women who spend entire years away from themselves without realizing it. Not because they have ceased to exist in their own lives, but because they learned to accommodate themselves so well to the desires, rhythms, and expectations of others that their own voice ended up lowering in volume. First, you give in on

For many women, the relationship with the body has not been a simple encounter, but a constant negotiation. The mirror stops being just a reflection and becomes a tribunal. Clothes do not always accompany: sometimes they judge. Intimacy, which should be one of the few territories of rest, ends up infiltrated by comparison, insecurity, and

A breakup can feel like the end of many things at once. It’s not just a relationship that is lost. A routine, an expectation, an idea of the future, and, in many cases, a version of oneself that was organized around that bond are also lost. That’s why reducing a breakup to just “getting over

El psicoterapeuta Roberto Maldonado plantea una idea fundamental: la ira es una emoción completamente normal y su función más básica tiene que ver con la defensa personal y con la necesidad de poner límites. Dicho de otro modo, no aparece de la nada. Suele encenderse cuando algo importante para una persona se siente invadido, desatendido