There are initiatives that are born not from a trend, but from a void. A void that many of us have felt, even if we haven’t always known how to name it: the lack of a space where feminine intimate well-being can exist without caricatures, without shame, and without symbolic violence.
This new intimate well-being space promoted by Yuriyana Club arises precisely from that. Not as an isolated commercial gesture, but as a logical consequence of a broader conversation the community has been having for some time: the need to integrate sexuality as a legitimate part of a full life.
Since the beginning, Yuriyana Club has insisted on an idea that runs through everything we do: we are not compartments. We are integral beings. What happens in our intimacy affects how we inhabit the world, how we work, how we relate, how we think about ourselves.
Ursula Pfeiffer states it clearly:
“Awakening to life is also a new way of seeing femininity, of recognizing the power we have as women.”
And that power—she emphasizes—is not reduced to the professional or the public; it also includes the body, desire, and autonomy over how we live them.
For too long, feminine intimate well-being remained outside of serious discourse. It was either silenced, treated with mockery, or explained through an imagery that does not represent us. This new space appears to challenge that narrative, not through provocation, but through meaning.
Not from noise, but from coherence.
A Selection Born from a Deeper Question
This initiative does not start with the product, but with a prior question: what does a woman truly need to explore her intimate well-being from a safe, informed, and respectful place?
Ursula tells us that the proposal could not replicate the usual market codes:
“We wanted to bring discretion, innovation, and quality, but above all, an offering that wasn’t aggressive, that considered the woman’s need.”
Not as an object of consumption, but as a subject of experience.
Therefore, the selection presented today does not respond to volume or fashion. It responds to criteria. To listening to experts, to sustained conversations, to a critical review of the narratives that have reduced female sexuality to narrow scripts.
It is not about imposing practices or pushing desires. It is about offering tools for self-knowledge and exploration—personal or with a partner—while respecting one’s own pace.
Pleasure as a Right, Not a Concession
If Ursula sets the conceptual framework, Irma Alarcón brings the embodied experience. Everyday life. The phrase that brings the idea down to the body.
“We are daughters, mothers, wives, professionals… but we are also sexual and sensitive beings. And we have a right to pleasure,” she reminds us.
Not as a prize.
Not as a replacement.
Not as something that arrives when everything else is resolved.
This reminder is important, because many women still feel that pleasure is something to be justified, postponed, or lived in secret. This proposal seeks to dismantle that guilt without grandiloquence: by normalizing.
Normalizing desire.
Normalizing curiosity.
Normalizing enjoyment as part of well-being.
It is not about “daring,” but about recognizing oneself.
Body, Time, and Autonomy
There is another idea that runs through this entire space: the female body has been historically controlled, judged, and narrated from the outside. Recovering intimacy is also recovering agency.
Ursula has said it at different times: sexuality is not an isolated compartment, but a dimension that permeates the entire life. When a woman lacks autonomy over her body—over when, how, and from where she engages with pleasure—that lack is replicated in other areas.
The initiative does not revolve around magical solutions.
**It is about offering something more honest: a space where the body is not a problem to be corrected or a mystery for others to explain, but a territory of one’s own, alive and worthy of attention. Irma summarizes it with a simple and powerful phrase:
“You should never stop exploring new things.”
Not because something is missing, but because we are alive.
A Door that Opens
This is just the first mix. A first selection that will grow and refine over time. But the initial gesture is already clear: feminine intimate well-being deserves its own space, one that is cared for, informed, and free of judgment.
It is not about selling objects.
It is about sustaining a message.
That pleasure is not superficial.
That intimacy is not secondary.
That awakening to life also implies reconciling with our body.
And that, as a community, we can do it together.
We invite you to watch the complementary video “Dueña de tu Intimidad” (Owner of your Intimacy) where we interview Lyzzeth Alvarado on this topic:https://youtu.be/RSZrQZnRL4c
If you wish, the next natural step would be:
- a shorter second article focused only on pleasure and guilt, or
- a bridge piece between Pluma de Eva and the boutique (no sales, narrative only).
Tell me how we continue 🌿
